Podcasting Bible

Paperback
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Author: Mitch Ratcliffe

ISBN-10: 0470043520

ISBN-13: 9780470043523

Category: Blogging

"This is the book that you'll want to read about podcasting—the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."\ — Robert Scoble, Vice President Media Development, Podtech.net\ Create and market successful podcasts from your desktop, for your company, or in the studio\ Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that...

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"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world." -- Robert Scoble, Vice President Media Development, Podtech.net Create and market successful podcasts from your desktop, for your company, or in the studio Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business. * Produce and upload your first podcast with a Quick Start tutorial * Learn how to turn your podcast into a viable business * Master the equipment--microphones, cameras, editing software, and more * Produce your audio and video podcasts to a broadcast standard * Decipher Really Simple Syndication (RSS) and other podcasting techniques * Crop, resize, color correct, or insert virtual backgrounds * Integrate your podcast into your blog or Web site

Preface     viiAcknowledgments     xiPodcasting: Where It Came From and Where It's Going     25Quick Start: Getting Started with Podcasting     1The Podcasting Process     2Before You Start     2Finding and Subscribing to Your First Podcast     3Recording Your First Podcast     4Editing and Encoding Your Podcast     10Putting Your Podcast Online     15Summary     23Stars Being Born Every Day     27What Is Podcasting?     27Why Podcasting Is Different     30A Podcast for Every Listener     31Summary     35Podcasting's Meteoric Trajectory     37Digital Audio Grows Out     37It came from planet RSS     39The last yard, via USB     40What podcasting is not     41Transition State: From Curiosity to Phenomenon     42Today, Tomorrow, and Beyond     44Summary     45Exploring the World of Podcasting     47The Basics of Listening     47Choosing Your Podcatcher     49Downloading and Installing a Windows Podcatcher     50Downloading and Installing a Macintosh Podcatcher     57Subscribing to Your First Podcast in Juice     58Subscribing to Your First Podcast in iTunes     62Portable and CD Playback     63Where to Find Podcasts     65Searching Podcasts     64Summary     63Podcasting Production     67Defining Your Podcast     69It's All About Your Passion - No, It's Not     70Making your choices     70Why, why, why?     72Is there anybody out there?     75Addressing your audience     79Formats: The shape of your podcast     80Growing a Long, Long Tail     83Summary     88Audio Production Tools     89Using Basic Production Tools     89Microphones     90Pickup patterns     90Dynamic versus condenser mics     91Other types of microphones     94Mixing Desks     99Monitoring (headphones and speakers)     100Signal processors     103Equalization (EQ) units     104Compressor     104Effects units      104Audio interfaces     104Soundcards     104External audio interfaces     105Recording devices     106Audio-editing software     108Additional tools     109Cables     109Pop screens     111Mic stands, clips, suspension mounts     111Using Telephone Tools     111Skype     112Gizmo     113Understanding the Recording Environment     113Sound treatment     114Studio layouts     115Single operator     115Talent + engineer     116Equipping a Studio on Any Budget     116Cheapskate ({dollar}0)     116Novice ([left angle bracket]{dollar}250)     117Enthusiast (