"This is the book that you'll want to read about podcasting—the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."\ — Robert Scoble, Vice President Media Development, Podtech.net\ Create and market successful podcasts from your desktop, for your company, or in the studio\ Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that...
"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world." -- Robert Scoble, Vice President Media Development, Podtech.net Create and market successful podcasts from your desktop, for your company, or in the studio Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business. * Produce and upload your first podcast with a Quick Start tutorial * Learn how to turn your podcast into a viable business * Master the equipment--microphones, cameras, editing software, and more * Produce your audio and video podcasts to a broadcast standard * Decipher Really Simple Syndication (RSS) and other podcasting techniques * Crop, resize, color correct, or insert virtual backgrounds * Integrate your podcast into your blog or Web site
Preface viiAcknowledgments xiPodcasting: Where It Came From and Where It's Going 25Quick Start: Getting Started with Podcasting 1The Podcasting Process 2Before You Start 2Finding and Subscribing to Your First Podcast 3Recording Your First Podcast 4Editing and Encoding Your Podcast 10Putting Your Podcast Online 15Summary 23Stars Being Born Every Day 27What Is Podcasting? 27Why Podcasting Is Different 30A Podcast for Every Listener 31Summary 35Podcasting's Meteoric Trajectory 37Digital Audio Grows Out 37It came from planet RSS 39The last yard, via USB 40What podcasting is not 41Transition State: From Curiosity to Phenomenon 42Today, Tomorrow, and Beyond 44Summary 45Exploring the World of Podcasting 47The Basics of Listening 47Choosing Your Podcatcher 49Downloading and Installing a Windows Podcatcher 50Downloading and Installing a Macintosh Podcatcher 57Subscribing to Your First Podcast in Juice 58Subscribing to Your First Podcast in iTunes 62Portable and CD Playback 63Where to Find Podcasts 65Searching Podcasts 64Summary 63Podcasting Production 67Defining Your Podcast 69It's All About Your Passion - No, It's Not 70Making your choices 70Why, why, why? 72Is there anybody out there? 75Addressing your audience 79Formats: The shape of your podcast 80Growing a Long, Long Tail 83Summary 88Audio Production Tools 89Using Basic Production Tools 89Microphones 90Pickup patterns 90Dynamic versus condenser mics 91Other types of microphones 94Mixing Desks 99Monitoring (headphones and speakers) 100Signal processors 103Equalization (EQ) units 104Compressor 104Effects units 104Audio interfaces 104Soundcards 104External audio interfaces 105Recording devices 106Audio-editing software 108Additional tools 109Cables 109Pop screens 111Mic stands, clips, suspension mounts 111Using Telephone Tools 111Skype 112Gizmo 113Understanding the Recording Environment 113Sound treatment 114Studio layouts 115Single operator 115Talent + engineer 116Equipping a Studio on Any Budget 116Cheapskate ({dollar}0) 116Novice ([left angle bracket]{dollar}250) 117Enthusiast (