The Cult of Mac
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In this coffee-table edition for Macintosh enthusiasts, "Wired News" reporter Kahney surveys the devoted following that has grown up around Mac computers—fans who get Mac tattoos and haircuts, people who attend Apple Store openings like they are Grateful Dead shows, and counterculture icons who love the Mac. Library Journal Kahney, a journalist for Wired News (www. wired.com), goes inside the psyche of fervent Mac fans everywhere, examining various aspects of the Apple underground. Presenting himself as an example of someone obsessed with possessing the latest Apple product, he writes about the psychosexual bond that Macintosh users have with their machines. It gets weirder: there is a cult of Mac Classic collectors who claim that owning said model is like owning a hot rod-it's impractical but cool. Another counterculture invented the "iBong" to celebrate the utopian nature of Apple computing. The Mac has even inspired haircuts and tattoos, to which Kahney devotes one chapter. In addition, readers will find stories of Apple cofounders Steve Wozniak and Steve Jobs and basic background on the benefits of Mac ownership for those who work in the arts, music, and filmmaking. Brimming with more than 500 color photos, this fun book won't stay on the shelves long. Highly recommended for public libraries.-Joe Accardi, Harper Coll. Lib., Palatine, IL Copyright 2004 Reed Business Information.
Ch. 1Techno fetishism4Ch. 2Macs and the counterculture31Ch. 3Worshipping the two Steves47Ch. 4Mac tattoos and haircuts56Ch. 5Trainspotting68Ch. 6Mac evangelism75Ch. 7The Mac Web84Ch. 8Tales of Macworld96Ch. 9Macs in Japan119Ch. 10Macquariums146Ch. 11Fantasy Macs150Ch. 12Hardware mods172Ch. 13Paper Macs181Ch. 14Mac collectors and collectibles194Ch. 15Antique Macs206Ch. 16IPod234Ch. 17What makes Mac fans so loyal?246
