The Cult of Mac
There is no product on the planet that enjoys the devotion of a Macintosh computer. Apple's machines have legions of loyal, sometimes demented fans. The Cult of Mac surveys the devoted following that has grown up around Macintosh computers. Like fans of a football team or a rock group, Macintosh fanatics have their own subculture, with clearly defined obsessions, rites, and passages. Famously dedicated to their computers, many Mac fans eat, sleep, and breathe the Macintosh. Fans who get Mac...
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In this coffee-table edition for Macintosh enthusiasts, "Wired News" reporter Kahney surveys the devoted following that has grown up around Mac computers—fans who get Mac tattoos and haircuts, people who attend Apple Store openings like they are Grateful Dead shows, and counterculture icons who love the Mac. Library Journal Kahney, a journalist for Wired News (www. wired.com), goes inside the psyche of fervent Mac fans everywhere, examining various aspects of the Apple underground. Presenting himself as an example of someone obsessed with possessing the latest Apple product, he writes about the psychosexual bond that Macintosh users have with their machines. It gets weirder: there is a cult of Mac Classic collectors who claim that owning said model is like owning a hot rod-it's impractical but cool. Another counterculture invented the "iBong" to celebrate the utopian nature of Apple computing. The Mac has even inspired haircuts and tattoos, to which Kahney devotes one chapter. In addition, readers will find stories of Apple cofounders Steve Wozniak and Steve Jobs and basic background on the benefits of Mac ownership for those who work in the arts, music, and filmmaking. Brimming with more than 500 color photos, this fun book won't stay on the shelves long. Highly recommended for public libraries.-Joe Accardi, Harper Coll. Lib., Palatine, IL Copyright 2004 Reed Business Information.
Ch. 1Techno fetishism4Ch. 2Macs and the counterculture31Ch. 3Worshipping the two Steves47Ch. 4Mac tattoos and haircuts56Ch. 5Trainspotting68Ch. 6Mac evangelism75Ch. 7The Mac Web84Ch. 8Tales of Macworld96Ch. 9Macs in Japan119Ch. 10Macquariums146Ch. 11Fantasy Macs150Ch. 12Hardware mods172Ch. 13Paper Macs181Ch. 14Mac collectors and collectibles194Ch. 15Antique Macs206Ch. 16IPod234Ch. 17What makes Mac fans so loyal?246
\ From Barnes & NobleThe Barnes & Noble Review\ For millions, the Mac is far more than a computer: It’s a passion, an obsession, a cult. Now that cult’s been documented brilliantly. If you’ve ever smiled back at a happy Mac startup icon (or mourned its absence), you will love The Cult of Mac. \ Here are the Mac tattoos, the mods and macquariums, the collectors and fantasy Mac designers. Here are Macs in movies (notice how the good guys always get ’em?). Here’s the semiotic significance of the two Steves, and the free-love commune that became Northern California’s biggest Mac dealer.\ From long-forgotten Macworlds to brand-new iPods, here’s the whole Mac cultural experience, bound between two hard covers: perfect for your coffee table, or for burying in a time capsule so your grandkids will see what it was really like. Otherwise, they’ll never believe you. Bill Camarda, from the December 2004 Read Only\ \ \ \ \ \ Library JournalKahney, a journalist for Wired News (www. wired.com), goes inside the psyche of fervent Mac fans everywhere, examining various aspects of the Apple underground. Presenting himself as an example of someone obsessed with possessing the latest Apple product, he writes about the psychosexual bond that Macintosh users have with their machines. It gets weirder: there is a cult of Mac Classic collectors who claim that owning said model is like owning a hot rod-it's impractical but cool. Another counterculture invented the "iBong" to celebrate the utopian nature of Apple computing. The Mac has even inspired haircuts and tattoos, to which Kahney devotes one chapter. In addition, readers will find stories of Apple cofounders Steve Wozniak and Steve Jobs and basic background on the benefits of Mac ownership for those who work in the arts, music, and filmmaking. Brimming with more than 500 color photos, this fun book won't stay on the shelves long. Highly recommended for public libraries.-Joe Accardi, Harper Coll. Lib., Palatine, IL Copyright 2004 Reed Business Information.\ \
