The Real Estate Agent's Business Planner
"Even the most skilled real estate agent can find herself struggling in between sales if she hasn’t mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy. The Real Estate Agent’s Business Planner offers you a fool-proof system for managing your business, showing you how to:\ • Set up a strategy for getting through the “lean” months\ • Prepare financial projections and learn how to manage a fluctuating income\ • Find creative ways to...
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The difference between an average real estate agent and a consistently top-selling producer is good business planning. Even the most skilled agents can find themselves struggling in between sales if they haven't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy.The Real Estate Agent's Business Planner details a system for operating like a small business. Readers will find out how to: * Set up a strategy for getting through the "lean" months * Prepare financial projections and learn how to manage a fluctuating income * Find creative ways to market themselves within their budget * Plan for association dues and other necessary expenses * Create and review specific performance measurements Packed with easy-to-apply strategies, this book gives readers a proven plan for success. "Bridget McCrea takes you beyond the core concepts of real estate business planning and goal setting, integrating key strategies in life planning, wealth accumulation, and financial independence. She captures the needs and challenges of the real estate professional, and has created a must-have comprehensive resource for new and established agents with most everything successful agents would need to tie the day-to-day transaction with achieving personal success and financial independence." -- Rich Arzaga, wealth planner with AIG Advisor Group in Walnut Creek, California Author Biography: Bridget McCrea (Dunedin, FL) is a former Century 21 real estate agent who now covers real estate as a journalist for publications including Realtor Magazine, The Residential Specialist, and Florida Realtor. She won the Florida Magazine Association's 2002 Best Feature Award and is the author of The Home Buyer's Question and Answer Book and The Real Estate Agent's Field Guide.
"Foreword AcknowledgmentsChapter One: Taking Stock The Whirlwind Laying It All Out Finding Value The Real DealChapter Two: Business Planning 101 Before You Start Writing Your Business Plan Experience Pays Figuring Your Commission Outlining Your Key Goals Outlining Your Business Plan Stoking GrowthChapter Three: Developing a Marketing Plan Failing to Plan Assessing the Competition Creating Your Plan Being Real Estate Specific Getting Affordable For Existing AgentsChapter Four: Setting Goals and Objectives Laying It Out Food for Thought Staying Fresh Getting PersonalChapter Five: Managing a Fluctuating Income The Basics Hurdling Challenges Filling the Pipeline Prospecting, Prospecting, Prospecting Improving Market Knowledge Getting OrganizedChapter Six: Tax Planning and Preparation Taxing Matters Streamlined System Key Considerations When and What to File Hiring Help Getting GoingChapter Seven: Personal and Professional Development Developing Professionally Getting Credentialed Growing Your Business Setting Priorities Start NowChapter Eight: Treat It Like a Business Business Sense Cash Is King To Incorporate or Not? Good Reasons Reaping Rewards On the Web Walk the WalkChapter Nine: Long-Term Planning Early Steps Strategizing for Success Other Considerations The Long-Term View Start Planning TodayAppendix A: Sample Business Plans Sample Business Plan #1: New Agent Sample Business Plan #2: Existing AgentAppendix B: Business Plan Outline Business-Planning Resources for Real Estate Agents"
