Twitter Marketing For Dummies
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Learn how to interact with your customers with Twitter Your customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time! Learn from the best — see how other leading companies are using Twitter Details, details — learn how to sign up, create a market-friendly profile, and find followers The old and the new — include Twitter marketing in your overall plan with other types of media Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths Measure your success — discover how to assess your progress with Cligs and Google Analytics Follow and be followed — find the right people to follow and get them to follow you Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat Retweet to advance — spread your message with smart retweeting Open the book and find: How to register your company name on Twitter Ways to enhance your brand with Twitter Tips for finding your Twitter voice Why you should follow the competition Cool tools like HootSuite, Ping.fm, and TweetDeck Pitfalls to avoid Case studies from successful campaigns How to become a thought leader
Introduction. Part I: The Future of Twitter in Business. Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business. Chapter 2: Getting Started with Twitter. Part II: Building and Implementing Your Twitter Marketing Roadmap. Chapter 3: Combining New and Old Media Marketing. Chapter 4: Planning Your Twitter Marketing Strategy. Chapter 5: Being Productive with Your Twitter Marketing Plan. Chapter 6: Your Marketing Plan. Part III: Devising Online Strategies for Twitter Marketing Domination. Chapter 7: Building Your Personal Twitter Tribe. Chapter 8: Leveraging Your Twitter Tribe. Chapter 9: Reaching Your Customers. Chapter 10: Creating Quality Content on Twitter. Part IV: Implementing Twitter Strategies for Offline Marketing Domination. Chapter 11: Promoting to Attract Sales Leads. Chapter 12: Improving Your Customer Service. Chapter 13: Relating to the Public. Chapter 14: Building Thought Leadership on Twitter. Part V: The Part of Tens. Chapter 15: Top Ten Do's on Twitter. Chapter 16: Top Ten Don’ts on Twitter. Chapter 17: Top Ten Thought Leaders on Twitter. Chapter 18: Top Ten Tools to Use for Twitter Productivity. Appendix: Great Twitter Marketing Ideas in 140 Characters or Less. Index.
