Designing Logos: The Process of Creating Symbols That Endure
How to design great logos, step by step by step.\ * Lavishly illustrated with 750 color images\ * How-tos, case studies, and detailed analysis of well-known logos\ What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point...
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How to design great logos, step by step by step * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? In this comprehensive guide, learn what it takes to create an enduring symbol. The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
Sect. 1 Logos Through the Ages 11 Historical Perspective 42 Logos in the Larger Context 183 Beginning the Process 304 Putting "Pen to Paper" 405 Alternatives to the Symbol 506 Presentation Preparation 647 The First Client Presentation 708 Subsequent Presentations 769 After the Final Selection 8210 The Standards Manual 90Sect. 2 Classic Logos 98Sect. 3 Evolving Designs 149Index 211
