Starting an iPhone Application Business For Dummies
How to create a profitable, sustainable business developing and marketing iPhone apps\ iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.\ Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this...
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Making Everything Easier!Starting an iPhone® Application Business for DummiesLearn to:Find your niche, develop a great idea, and build your brandDevelop a business model and revenue strategies for successBuild your development team from the ground upUse marketing and pricing surveys, reviews, and blog marketingAaron NicholsonJoel EladDamien StolarzMake money from your Phone app ideas with this easy-to-follow advice!Got some great ideas for iPhone apps? Here's how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!What's out there — test the business climate, learn about the development platform, and see how others have succeededThe incredible iPhone — thoroughly understand its unique capabilitiesWho's your customer? — get a clear picture of the niche your apps can fill and learn to reach your customersMake it sticky — find out what makes an app so appealing that users stick with itDevelopment dos and don'ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legalPricing peculiarities — examine revenue models, learn how to price your apps, and see how "free" can actually pay offGet buzzy — build "buzz" with demo YouTube videos, blog entries, reviews, and endorsementsBrand it — get tips on creating and reinforcing your brand image Open the book and find:How to get users to promote your appWhat kinds of apps generate the most interestHow to protect your ideaWhy you might want to give your app awayTips on choosing your teamHow to register as an Apple developerAdvice on estimating development costsWhen to pay for advertising
Introduction. Part I: Surveying the Marketplace. Chapter 1: The Wide, Wide World of iPhone App Development. Chapter 2: Understanding the iPhone Platform. Chapter 3: Pricing and Revenue Models. Part II: Pinpointing the Business Offering. Chapter 4: Coming Up with a Winning Idea. Chapter 5: Leveraging Brands, Skills, and Content. Chapter 6: Collaborating Internally and Externally. Chapter 7: Sizing Up the Competition. Part III: Lay the Groundwork. Chapter 8: Registering with Apple. Chapter 9: Understanding the Development Tools. Chapter 10: Staffi ng Your Team. Part IV: Assemble Your iPhone Application. Chapter 11: Building Your Application Specifi cations. Chapter 12: Assembling Your Development Team. Chapter 13: Greenlighting the Budget. Chapter 14: Managing the Development Process. Part V: Market to the Masses. Chapter 15: Capturing Free Publicity. Chapter 16: Building the Buzz. Chapter 17: Promoting Your App with Paid Advertising. Chapter 18: Planning Your Next Project. Part VI: The Part of Tens. Chapter 19: Ten Traits of Highly Successful Applications. Chapter 20: Ten Influential Review Sites. Appendix. Index.
